A Message to Garcia and Obvious Adam

SLC Alimentos believes in and shares the same philosophy of these titles: “A Message to Garcia” and “Obvious Adams”.

A Message to Garcia

“A Message to Garcia” is an essay written by Elbert Hubbard. The work became very popular, being translated to 37 languages, and it became a well-known allusion of popular and business culture, both American and European, until the middle of the 20th century.

The essay tells the story of “a guy named Rowan”, who heroically, against all odds, delivered a message from the US President McKinley to General Calixto Garcia Íñiguez, leader of the Cuban rebel forces during the Spanish-American War. His character was inspired by the Lieutenant Andrew Summers Rowan biography, who fought in the conflict.

Obvious Adams

In the book, the author intents to tell the people connected to the business world that the obvious is the best tool to solve problems and achieve success. In order to do that, he used Oliver Adams, an ordinary character, except for one special characteristic – the power to go straight to the point. With tips based in real situations and examples of companies and products, the author explains how to detect what he considers to be obvious.